NYC's Sushi by Bou Is Opening In Pompano Beach

Updated: Mar 19

An Omakase Experience From New York City Is Coming To Broward County In March



There's a new sushi spot coming to Pompano Beach, one that is part of a growing family of restaurants on a mission to revolutionize the average American sushi experience.


With its expanding presense from New York to South Beach, Sushi by Bou delivers a high-end traditional Japanese dining via an intimate, speakeasy-style environment. The concept is what its creators have dubbed a "micro" restaurant, finding underutilized spaces to offer a bespoke experience.


This spring, the Sushi by Bou concept will expand into South Florida — both literally and figuratively — with Sushi by Bou Beach Club. The first of its kind, located at the Marriott Residence Inn Pompano Beach, the restaurant will offer the concept’s renowned omakase experience alongside an eclectic beach club menu.


The only differnce from your average sushi joint: It's only available via a $50 lunch or dinner 12-piece omakase, the Japanese word for a chef's tasting menu.


Sushi by Bou's timed omakase is offered in 30- or 60-minute seatings, served at a 4- or 8-seat counter that features fresh fish sourced locally, or delivered from around the world. Each meal is guided by the establishment's seasoned sushi chefs who serve guests directly, directing them through the meal for an exclusive experience.


The concpet is the brainchild of NYC-based hospitality group Simple Venue’s Michael Sinensky and Erika London, who opened their first location as an eight-seat, 250-square-foot speakeasy in Hank Freid’s Sanctuary Hotel in New York City. Here, the brand went from a hidden gem to a sushi sensation in a matter of months, becoming one of the most sought-after spots in town.


Success led to the opening of several New York locations, as well as the brand's firstt Florida location at the former Versace Mansion in South Beach. The group also has locations in Jersey City and Chicago.


The new Pompano Beach location stands as a partnership with hoteliers Hank Freid and Brandon Freid of Impulsive Group, who worked with Simple Venue to replicate the brand's omakase offerings via a menu developed alongside Boca Raton native and sushi master David Bouhadana.


"We saw how much we enjoyed South Florida, and were eager to open more restaurants here," says Sinensky. "When the opportunity to open in Pompano Beach presented itself, we jumped at it. The restaurant scene really seems to be heating up. The pandemic has helped us see how beneficial it is to have outdoor dining as well – and if you’re oceanfront, it’s easy to do so year-round with great breezes to help offset any summer heat."


Encompassing 2,500-square-feet, the new restaurant will feature the brand’s signature chef's choice omakase bar, as well as additional indoor and outdoor seating for a la carte izakaya, sushi, and maki. Izakaya, which translates to “sit drink shop," is akin to the American gastropub, or Spanish tapas, with dishes built for sharing.



The guided omakase menu is a spirited, 12-course interactive journey. Bouhadana, who helped London and Sinensky popularize the concept of omakase in New York, has returned to South Florida to oversee the team of chefs in the new location.


Over the course of the allotted hour, guests will enjoy an array of nigiri sushi ranging from beautiful slabs of bluefin tuna, marinated ikura (salmon roe), and charcoal salt-topped Hokkaido scallop to plump baton ebi (prawn) and glistening heaps of uni (sea urchin).


The dining experience is complimented by the restaurant's craft selection of handmade cocktails, imported sake, and rare Japanese whiskeys. In Pompano, signature handmade cocktails will include frozen cocktails and large format drink packages to enjoy by the waterfront.


Omakase reservations, which open up a month in advance and tend to sell out quickly, will be limited to 10 seats per hour, with an additional 40 seats indoor and 40 seats outdoor available for izakaya dining.


Dinner omakase seatings at the restaurant sushi bar are priced at $50 per person (exclusive of tax and gratuity), and will take place Monday through Thursday from 5 to 10 p.m.; Friday and Saturday from 5 p.m. to midnight, and for lunch on Saturday and Sunday from noon to 3 p.m. At-home options will include the restaurant's private catered chef experience dubbed the Sushi House Party for $225 per person, or a $195 40-piece to-go platter.


The beach club-style restaurant will also be open daily and serving an izakaya menu Monday through Thursday from noon to 10 p.m.; Friday from noon to 11 p..; Saturday from 11 a.m. to 11 p.m.; and Sunday from 11 a.m. to 10 p.m. Reservations can be made on OpenTable or at sushibybou.com.


Sushi by Bou Beach Club. 1350 Ocean Blvd., Pompano Beach; sushibybou.com

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